+1 button coming to Google AdWords
part of a letter sent by Google to AdWords campaign managers:
In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.
Here’s how the +1 button works:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.
When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.
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Mobile Learning: una risorsa nell’educazione universitaria? Risultati da una ricerca in Ticino (Svizzera)
Emanuele Rapetti, Anna Picco-Schwendener, Sara Vannini (NewMinE Lab), Mobile Learning: una risorsa nell’educazione universitaria? Risultati da una ricerca in Ticino (Svizzera), Journal of e-Learning and Knowledge Society, Vol 7, No 2 (2011)
2011 Annual Conference of the International Network for Postgraduate Students in the Area of ICT4D (IPID)
The 2011 Annual Conference of the International Network for Postgraduate Students in the Area of ICT4D (IPID) will be held 12 - 13 September at Università della svizzera italiana (USI), Lugano, Switzerland.
This symposium will grant postgraduate researchers the opportunity to present their work to a diverse audience, and gain positive and valuable experience. It is also an opportunity for young scientists to network and engage with international scholars in ICT4D.
Presenters are invited to submit a two-page PDF document that briefly describes their research work by 30 June 2011.
Visit www.ipid2011.com for more information.
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